Shannon Herber is the Founder and Chief Consultant of Wise River Consulting, where she advises artists, labels, and music companies on strategy, partnerships, and fan engagement. Her work focuses on helping clients build sustainable businesses by deepening direct-to-fan relationships, developing community-driven ecosystems, and identifying new revenue opportunities at the intersection of music and technology.

She also is a GRAMMY strategy consultant; is an artist manager with One of Us Management; and is Head of Client Partnerships at Rebel Creator Services.

Shannon was named to shesaid.so’s 2019 Alternative Power 100 Music List and holds several advisory and board roles, including Global Advisory Board Member for In Place of War, Co-Chair of AFEM’s Emerging Tech Committee, and Board Member at Femme House. She is a Professional Member of the Recording Academy and a member of the Association of Independent Music.

Previously, she was Managing Director of A0K1VERSE; Head of Pop & Dance/Electronic Music at the Recording Academy; Director of Operations and Tour Manager for Moby; and Manager of Publicity & Artist Relations at Universal Music Enterprises.