AlphaTheta's mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community. Our core DJ business started in 1994 as a division of Pioneer Corporation and has played a pivotal role in shaping and advancing dance music and DJ culture around the world.

Founded in 1995, Ultimate Ears Pro created a new market for custom in-ear monitors, which are now used by most of the world's top touring musicians. The first in-ear monitor was developed for Alex Van Halen by his monitor engineer to give him a way to protect his hearing while allowing him to perform better on stage. In 2008, Ultimate Ears Pro partnered with Logitech, a company as passionate about premium audio and connecting people through technology as we are about changing the way you hear music. We have since created over 100,000 sets of in-ear monitors in the last 30 years.  Whether you’re a performer, producer, DJ, or music lover, our roots are in creating a better music listening experience for everyone.

↘ W Hollywood is where work meets play. Immerse yourself in a vibrant cultural hub, tailor made for the modern traveler who seeks authenticity, creativity and deep connection. Take part in our cutting-edge wellness offerings, intimate concerts and iconic spaces like our Living Room, Loft equipped with 3D sound technology and the rooftop WET Deck. With 35,000 square feet of dynamic event space and stunning views of the Hollywood Hills, W Hollywood turns every meeting and event into an unforgettable experience.

↘ MusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based, independent 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts

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↘ The Association For Electronic Music has 297 member companies across over 40 countries. AFEM operates in a way which reflects, promotes and preserves the best of electronic music culture and brings members together as a community to solve issues and develop commercial opportunities.

Designed for DJs, producers, venue staff, and true music lovers, these professional-grade earplugs reduce noise by up to 21 dB while preserving crystal-clear sound quality.