Journalist, music curator, and cultural agent. She currently serves as Senior Director, ADA West Coast, for Warner Music Group, based in Los Angeles, California. Previously, she was Director for the Andes and Southern Cone regions at ADA LATIN (ada-music.com) from April 2020 through December 2025.

She holds a degree in Social Communication and Journalism from Pontificia Universidad Javeriana in Bogotá, where she also completed a Postgraduate Diploma in "Music Masters." For over 15 years, she worked at the Santo Domingo Group, which includes media outlets such as El Espectador, Cromos, Shock, Blu Radio, Caracol Noticias, Caracol Televisión, Volk, and La Kalle, among others. She served as Editor of Shock for 5 years and directed the print magazine for 9 years. She also led brands targeting new digital audiences, including Shock (a music brand) and Volk (an Esports and gaming brand).

She has spearheaded pivotal projects for Colombia’s music and art scene, such as the Shock Music Awards—an event with 14 editions to date that has launched, developed, and positioned the careers of numerous national artists across various genres. In 2005, she launched Shock Fest, a nationwide band festival receiving over 800 artist entries per edition, designed to champion the country’s emerging sounds and breakthrough talent.

In early 2018, she was profiled as one of the most influential women in the Colombian music industry, and in 2026, she was named by El Tiempo newspaper as the most relevant woman in her country, being highlighted as one of the 9 Colombian executives succeeding internationally.