After growing up in the Southern California dance music scene, Gregory founded the Los Angeles nightlife institution A Club Called Rhonda, growing it over many years into an international cultural phenomenon. Years of creating unforgettable nightlife experiences with Rhonda proved to be the perfect springboard for him to take on additional roles forming the culture of Southern California; He has served as the regional Culture and Nightlife Director for The Standard Hotels, overseen talent & programming on the board of LA Pride, built community and new properties for the private members club Soho House, and most recently has been working with Edition Hotels directing Culture and Entertainment.